This Is How These Top Beauty Brands Use Technology

Technology partners with Science and Research to innovate for the future of Beauty. Technology increases the possibilities to offer a new vision of Beauty and has the power to build a personalized experience and answers consumer needs.

We know there are countless new brands and so many products out there in the market and we get very confused while trusting any brand. Also, beauty products are providing women the utmost belief about their looks by making them look flawless. Nowadays, cosmetics are not only limited to foundations and lip colors. They are more than that. Skincare, makeup removals, primers, etc are also holding the same position. So to make you comfortable with brands here we picked the top 5 brands that use different technologies to make their brand more innovative and attractive.

1. L'Oréal

L'Oréal is the leading cosmetics company in the world. They have served over 7.2 billion consumers. You will be really surprised to know that L'Oréal uses Augmented and Virtual Reality to create In-Store experiences. L’Oréal, however, knew that to survive in today’s world, they need to boost and combine technology to give their customers a better in-store experience.

The Genius app of L’Oréal allows customers to use their smartphone cameras to snap pictures of themselves and apply products virtually. The augmented reality technology following the app also enables customers to move their heads to view the appearance of the products from different angles.

Customers can also play an augmented reality game using their smartphones called Catch the Cat. In the game, users try to find the T-mall black cat mascot hiding in the L'Oreal stores. Once a customer has captured the cat, they win special prizes and coupons for the L'Oreal online store.

Highlights: L'Oréal Paris Voluminous Lash Paradise Washable Mascara, L’Oreal Paris Color Riche Moist Matte Lipstick, L'Oréal Paris Voluminous Lash Paradise Primer/Base

Price: Starting from Rs.199

Website: Loreal_Paris

 

2. LAKME

We just really can't miss out on Lakme while talking about the beauty brands in India. Do you guys know Lakme was originally named Lakshmi which means "Goddess of wealth"? It was the country's first cosmetic brand that introduced makeup to Indian women. The Lakme beauty brand has its own real-time virtual makeover application called Lakme Makeup Pro App. 

• This app allows us to virtually try out all the latest looks and save our favorite ones.
•  It supports over 100 real-life cosmetics shades, more than 75 Pro Stylist Looks, and 50 makeup product recommendations.
•  This app suggests looks based on our skin tone.  It includes the latest Facial Recognition Algorithm and has a built-in color blending technology. 
• This app comes with a ‘Buy’ feature so that you can buy Lakme products from their e-commerce partner. 
• It supports all popular social networks along with sharing options.

Highlights: Skin Gloss Gel Creme, White Intense Liquid Concealer

Price: Starting from Rs.150

Website: Lakme

3. SEPHORA

When it comes to beauty products Sephora isn’t the first brand to offer ‘digital try-ons’ but they are the first to get it right, down to an individual experience. The beauty retailer is working with AR technology provider ModiFace to improve facial recognition technology for virtual makeup innovations in its mobile apps for buyers to digitally try on products.

Sephora also has an exclusive technology called Color IQ, this shade-matching technology helps Sephora buyers to find the perfect foundation that suits their skin tones.  The technology is science-based and is in partnership with the company, Pantone. With the help of Pantone, Sephora was able to create technology that its buyers can leverage to get the best shade of foundation.

Highlights:  Fresh Soy Face Cleanser, Lip Sleeping Mask

Price: Starting from $1.50

Website: Sephora

4. MAYBELLINE

Maybelline, New York is the number one cosmetic brand in the world, available in over 120 countries. The interesting thing to know about the name origination is that the word "Maybelline" is the blend of "Mabel" and "Vaseline" dedicated to the founder's sister Mabel. The world of fashion and beauty is frequently discovering cool ways to utilize cutting-edge tech. Maybelline is enhancing the online "foundation" shopping experience, with the launch of Foundation Finder! 

Foundation Finder is the first-ever web-based tool that uses facial-recognition technology to help customers shop for foundations online, without even downloading an app. It applies adaptive algorithms and the most modern advancements in Computer Vision Technology to identify and examine details of the user’s skin tone. The tech compiles a full facial analysis of your facial landmarks, shade, and undertones and accordingly recommends a personalized shade in less than a minute. 

Highlights: Color Show Intense Crayon, Superstar Makeup Ink, Maybelline New York Colossal Volume Express Mascara

Price: Starting from Rs 150

Website: Maybelline

5.  MAC COSMETICS

Mac is one of the leading cosmetic brands worldwide, the acronym MAC stands for Makeup Artist Cosmetics. It is a hot favorite among professional makeup artists, leading models, and actresses. They recreated in-store interactions through live chat and video chat.

A set of 29 custom eye looks are included in the Virtual MAC. Each has been exclusively designed to replicate faces to the highest degree to provide an ultra-real rendition. With a fraction of a pixel, the looks are mapped to each face 30 times per second. The outcome is both accurate and stable and is almost difficult to tell apart from the genuine looks that are achieved by makeup artists.

According to MAC, ModiFace’s try-on mirrors have increased their sale by 31% because customers are in love with what they are buying. Installing these mirrors is beneficial, as they can determine their customers’ buying habits. MAC can easily observe what buyers want, particularly in various demographics.

Highlights: Studio Fix Powder Plus Foundation, MAC Viva Glam Ariana Grande 2 Lipstick, MAC Lipglass.

Price: Starting from Rs 180

Website:  Mac_Cosmetics