Amazon updates its app icon that drew comparisons to Hitler's moustache

Out with the old, in with the new! Amazon recently rolled out a new icon for their shopping app, after netizens compared it to Hitler's moustache.

Amazon trolled over new app logo that ‘looks like grinning HITLER’

Highlights:

• Amazon changed the icon of its official app.
• The app's logo resembles the moustache of the German dictator, Adolf Hitler.
• Amazon made a slight change on the app's icon.

The world's leading e-commerce company Amazon has changed the icon of its official app. The company changed the icon for the first time in more than 5 years.  Changes were made following the comments that compared the logo of its app to Hitler's moustache. Netizens said that the blue-colored tape, situated above the company's signature smiling arrow logo, had an uncanny resemblance to the infamous toothbrush moustache worn by a nazi dictator, Adolf Hitler.

The company had rolled out the redesigned app logo in January but soon after comparisons with a particular style of moustache that was flaunted by Charlie Chaplin and Adolf Hitler, Amazon had to alter the logo.

Following the customer's feedback, Amazon made a slight update to the app's icon. The company's spokesperson said that 'Amazon always finds new ways to delight customers. He further added that the company designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep.

What changes we can see in the new logo ?

The new logo design has now started appearing on the App Store. The updated icon still features the blue tape on top, but without the jagged edge. The blue tape has been changed to look like someone is tearing the tape. As a whole, the logo now displays a curved arrow with Amazon's signature on the Amazon app, which looked like a smile. Brown background cardboard, which was earlier visible during the delivery of the Amazon product.

Let me tell you that this is not the first time that Amazon has come into controversy for using the Nazi image. In 2015, a poster of the Amazon Prime show 'Man in the High Castle' was put on the metro rail in New York. During this time, many riders had told that they have objections to this poster and if it looks like a Nazi symbol, then it should be changed. 

Lately, brands have been conscious of the brand images. It shows a great deal on their part to what we call is LISTENING to the audience. This is not the first time that users have not liked the logo of any company. A few months ago, a female activist objected to the e-commerce site Myntra that the logo is vulgar to women and should be replaced immediately. After the complaint by the Mumbai-based women activist to the cyber police, this matter also got trolled on social media and the company had to change its logo.

I would like to know from you guys, Are we looking into logos and their meaning a little too deeply than what they are intended to be? What's your opinion on the logo designs?